This article describes a few of the most considerable modifications in customer habits when it pertains to consuming media.
In the present digital age, smart phones have become one of the most commonplace tools that people are using to view videos and access media. These days, many social media channels are providing unlimited feeds of brief, successive videos, that are growing in appeal among smart device users. In fact, statistics reveal that that internationally, mobile content consumption is on the rise, revealing that short form content is among the fastest growing media trends today. These platforms enable users to see a sequence of personalised content and react instantly, making these videos far more interesting and addicting than standard media. Short form videos are also being used regularly for news and instructional purposes, not just for home entertainment. Consequently, this trend is evolving the way individuals are proactively looking for and counting on to get knowledge, in a faster, much shorter and more visible format.
In recent years, with the growth of digital media, the way in which people consume content has evolved significantly. For many years, conventional tv was the primary source of household entertainment for many people. However, since the development of internet streaming platforms, many audiences are turning away from arranged tv, especially among younger people. Rather, international media content analysis reveals that more people are purchasing memberships to streaming services, which strongly evidences the switch in audience consumption practices. These options are popular for allowing people to watch the programs and movies they want, any time they feel like it. Those involved in the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would recognise the popularity of streaming services as a popular media consumption habit among viewers today. These changes show the move towards user-controlled viewing preferences in the industry.
With constant shifts and developments in the digital landscape, what are the current trends in media? Well, in addition to the increase of streaming platforms and short form media content, the way in which individuals are getting their information is also evolving. People are significantly turning towards internet news sources, rather than viewing television, to learn about current worldly affairs. However, . at the same time, due to a consistent circulation of information, people are becoming overwhelmed by huge amounts of content. In response to this, news agencies are re-engaging audiences by making short form content that is clearer and easier to follow. Nowadays it is common to find news channels that have mass followings on social media channels. This pattern can be confirmed by the CEO of the fund that owns Euronews, for instance. Using this approach has been necessary for providing individuals with dependable and authenticated news sources, in a style they can readily relate to.